BAOS
Baosheng Media Group Holdings Limited
Price Chart
Latest Quote
$2.66
| Previous Close | $2.72 |
| Open | $2.63 |
| Day High | $2.73 |
| Day Low | $2.63 |
| Volume | 8,134 |
Stock Information
| Shares Outstanding | 1.53M |
| Total Debt | $731K |
| Cash Equivalents | $1.63M |
| Revenue | $569K |
| Net Income | $-12.02M |
| Sector | Communication Services |
| Industry | Advertising Agencies |
| Market Cap | $4.42M |
| EPS (TTM) | $-7.83 |
| Exchange | NCM |
đ Comprehensive Analysis
Company Data
| Enterprise Value | $3.16M |
| Sales | $569K |
| Income | $-12.02M |
| Book/sh | $2.14 |
| Cash/sh | $1.06 |
| Employees | 26 |
Financial Ratios
| Quick Ratio | 0.68 |
| Current Ratio | 0.75 |
| Debt/Eq | 22.23 |
Returns & Margins
| ROA | -27.68% |
| ROE | -132.75% |
| Gross Margin | 12.54% |
| Operating Margin | -1128.89% |
Ownership
| Insider Ownership | 41.14% |
| Institutional Ownership | 0.02% |
| Insider & Institutional transactions data not available | |
Valuation Ratios
| P/S | 7.77 |
| P/B | 1.34 |
Analyst Data
| Recommendation | none |
Technical Indicators
| SMA20 | $2.85 |
| SMA50 | $2.77 |
| SMA200 | $2.91 |
| RSI | 51.41 |
| ATR | 0.3828 |
| Shares Float | 1.03M |
| Short Float | 6.57% |
| Short Ratio | 4.05 |
| Volatility | 1.58 |
| Rel Volume | 0.05 |
Performance History
| Week | -3.03% |
| Month | +0.00% |
| Quarter | +8.27% |
| 6 Months | -1.71% |
| YTD | +9.09% |
| Year | +6.67% |
| 3 Years | -64.09% |
| 5 Years | -84.81% |
| 10 Years | -94.58% |
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Recent Price History
| Date | Close | Volume |
|---|---|---|
| 2026-06-17 | $2.88 | 9,763 |
| 2026-06-16 | $2.65 | 9,000 |
| 2026-06-15 | $2.88 | 64,400 |
| 2026-06-12 | $2.89 | 71,200 |
| 2026-06-11 | $3.02 | 39,300 |
| 2026-06-10 | $2.97 | 305,600 |
| 2026-06-09 | $2.88 | 62,100 |
| 2026-06-08 | $2.86 | 91,100 |
| 2026-06-05 | $2.56 | 119,100 |
| 2026-06-04 | $2.46 | 3,193,200 |
| 2026-06-03 | $3.25 | 44,400 |
| 2026-06-02 | $2.95 | 15,000 |
| 2026-06-01 | $3.00 | 12,600 |
| 2026-05-29 | $2.90 | 2,900 |
| 2026-05-28 | $2.81 | 7,300 |
| 2026-05-27 | $2.94 | 1,300 |
| 2026-05-26 | $2.96 | 132,100 |
| 2026-05-22 | $2.77 | 5,500 |
| 2026-05-21 | $2.66 | 5,200 |
| 2026-05-20 | $2.65 | 14,200 |
| 2026-05-19 | $2.73 | 4,000 |
| 2026-05-18 | $2.88 | 6,100 |
About Baosheng Media Group Holdings Limited
Baosheng Media Group Holdings Limited, an offshore holding company, operates as an online marketing solution provider in the People's Republic of China. It connects advertisers, online media, and helping advertisers to manage their online marketing activities in various ways, including advising on advertising strategies, budget and choice of advertising channels; procures ad inventory; offers ad optimization services; and administrates and fine-tunes the ad placement process. The company also serves media businesses in various ways, including identifying advertisers to buy their ad inventory; facilitating payment arrangements with advertisers; assisting advertisers in handling ad deployment logistics with media; and engaging in other marketing and promotion activities aimed at educating and inducing advertisers to use online advertising. Its advertising services comprise search engine marketing (SEM) services, such as the deployment of ranked search ads and other display search ads offered by search engine operators; and non-SEM services consisting of social media marketing, in-feed advertising, and mobile app advertising through deploying ads on media, such as social media platforms, short-video platforms, news portals, and mobile apps. The company serves advertiser base across various industries, including ecommerce and online service platforms, online travel agencies, financial services, online gaming, car services, and other advertising agencies. The company was founded in 2014 and is headquartered in Beijing, the People's Republic of China.
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Income Statement (Annual)
| Metric | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 |
|---|---|---|---|---|
| Revenue | ||||
| Reconciled Cost Of Revenue | $497,610 | $433,488 | $308,395 | $2,446,941 |
| Cost Of Revenue | $497,610 | $433,488 | $308,395 | $2,446,941 |
| Total Revenue | $568,993 | $624,087 | $921,834 | $2,415,098 |
| Operating Revenue | $568,993 | $624,087 | $921,834 | $2,415,098 |
| Expenses | ||||
| Interest Expense | $12,137 | $135,164 | $14,492 | - |
| Total Expenses | $8,024,683 | $27,355,532 | $3,251,512 | $26,479,992 |
| Other Income Expense | $-4,553,127 | $-4,625 | $499,000 | $309,660 |
| Other Non Operating Income Expenses | $-1,788,270 | $-477,986 | $-98,628 | $290,413 |
| Net Non Operating Interest Income Expense | $-12,137 | $-135,164 | $-14,492 | $16,397 |
| Interest Expense Non Operating | $12,137 | $135,164 | $14,492 | - |
| Operating Expense | $7,527,073 | $26,922,044 | $2,943,117 | $24,033,051 |
| Selling And Marketing Expense | $259,864 | $405,345 | $381,635 | $764,258 |
| General And Administrative Expense | $4,022,720 | $3,521,692 | $1,845,064 | $2,811,215 |
| Other Operating Expenses | - | $-14,896 | $-9,876 | $-3,089 |
| Total Other Finance Cost | - | - | $14,492 | $-16,397 |
| Income & Earnings | ||||
| Net Income From Continuing Operation Net Minority Interest | $-12,021,649 | $-26,871,234 | $-1,845,170 | $-23,738,837 |
| Net Interest Income | $-12,137 | $-135,164 | $-14,492 | $16,397 |
| Normalized Income | $-9,256,792 | $-27,344,595 | $-2,442,798 | $-23,758,084 |
| Net Income From Continuing And Discontinued Operation | $-12,021,649 | $-26,871,234 | $-1,845,170 | $-23,738,837 |
| Total Operating Income As Reported | $-10,238,299 | $-26,746,341 | $-2,339,554 | $-24,067,983 |
| Net Income Common Stockholders | $-12,021,649 | $-26,871,234 | $-1,845,170 | $-23,738,837 |
| Net Income | $-12,021,649 | $-26,871,234 | $-1,845,170 | $-23,738,837 |
| Net Income Including Noncontrolling Interests | $-12,021,649 | $-26,871,234 | $-1,845,170 | $-23,738,837 |
| Net Income Continuous Operations | $-12,021,649 | $-26,871,234 | $-1,845,170 | $-23,738,837 |
| Pretax Income | $-12,020,954 | $-26,871,234 | $-1,845,170 | $-23,738,837 |
| Special Income Charges | $-2,782,609 | $0 | $0 | $0 |
| Operating Income | $-7,455,690 | $-26,731,445 | $-2,329,678 | $-24,064,894 |
| Gross Profit | $71,383 | $190,599 | $613,439 | $-31,843 |
| Interest Income | - | - | - | $16,397 |
| Interest Income Non Operating | - | - | - | $16,397 |
| Per Share | ||||
| Diluted EPS | - | $-17.51 | $-1.20 | $-15.47 |
| Basic EPS | - | $-17.51 | $-1.20 | $-15.47 |
| Other | ||||
| Tax Effect Of Unusual Items | $0 | $0 | $0 | $0 |
| Tax Rate For Calcs | $0 | $0 | $0 | $0 |
| Normalized EBITDA (Bullshit earnings) | $-8,864,671 | $-26,864,066 | $-2,035,687 | $-23,183,903 |
| Total Unusual Items | $-2,764,857 | $473,361 | $597,628 | $19,247 |
| Total Unusual Items Excluding Goodwill | $-2,764,857 | $473,361 | $597,628 | $19,247 |
| Reconciled Depreciation | $379,289 | $345,365 | $392,619 | $900,238 |
| EBITDA (Bullshit earnings) | $-11,629,528 | $-26,390,705 | $-1,438,059 | $-23,164,656 |
| EBIT | $-12,008,817 | $-26,736,070 | $-1,830,678 | $-24,064,894 |
| Diluted NI Availto Com Stockholders | $-12,021,649 | $-26,871,234 | $-1,845,170 | $-23,738,837 |
| Tax Provision | $695 | $0 | $0 | $0 |
| Write Off | $2,782,609 | $0 | $0 | $0 |
| Gain On Sale Of Security | $17,752 | $473,361 | $597,628 | $19,247 |
| Provision For Doubtful Accounts | $3,244,489 | $23,009,903 | $726,294 | $20,460,667 |
| Selling General And Administration | $4,282,584 | $3,927,037 | $2,226,699 | $3,575,473 |
| Other Gand A | $4,022,720 | $3,521,692 | $1,845,064 | $2,811,215 |
| Diluted Average Shares | - | $1,534,487 | $1,534,487 | $1,534,487 |
| Basic Average Shares | - | $1,534,487 | $1,534,487 | $1,534,487 |
| Impairment Of Capital Assets | - | - | $0 | $0 |
Balance Sheet (Annual)
| Metric | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 |
|---|---|---|---|---|
| Assets | ||||
| Net Tangible Assets | $3,287,312 | $14,582,546 | $41,958,562 | $44,878,399 |
| Total Assets | $12,415,761 | $21,247,962 | $48,827,742 | $58,046,415 |
| Total Non Current Assets | $5,537,183 | $8,535,388 | $9,306,937 | $7,906,933 |
| Investmentin Financial Assets | $2,672,950 | $2,560,822 | - | - |
| Goodwill And Other Intangible Assets | $0 | $241,212 | $401,549 | $558,226 |
| Current Assets | $6,878,578 | $12,712,574 | $39,520,805 | $50,139,482 |
| Other Current Assets | $74,965 | $427,080 | $235,508 | $60,110 |
| Prepaid Assets | $563,582 | $3,621,584 | $4,705,703 | $5,504,524 |
| Receivables | $4,605,933 | $5,857,141 | $28,709,213 | $34,812,781 |
| Receivables Adjustments Allowances | $-2,313,646 | $-56,552 | $-6,678 | $-6,874 |
| Taxes Receivable | $2,313,646 | $2,221,520 | $2,603,043 | $2,689,170 |
| Accounts Receivable | $4,575,267 | $3,663,506 | $26,082,773 | $32,101,818 |
| Allowance For Doubtful Accounts Receivable | $-112,980 | $-25,711,852 | $-13,417,481 | $-17,681,792 |
| Gross Accounts Receivable | $4,688,247 | $29,375,358 | $39,500,254 | $49,783,610 |
| Cash Cash Equivalents And Short Term Investments | $1,634,098 | $2,806,769 | $5,870,381 | $9,762,067 |
| Cash And Cash Equivalents | $1,265,845 | $1,480,528 | $3,316,062 | $6,679,077 |
| Other Intangible Assets | - | $241,212 | $401,549 | $558,226 |
| Non Current Prepaid Assets | - | - | $0 | $2,735,592 |
| Restricted Cash | - | - | - | $0 |
| Current Deferred Assets | - | - | - | - |
| Debt | ||||
| Total Debt | $730,720 | $684,997 | $2,253,553 | $1,449,864 |
| Current Debt And Capital Lease Obligation | $730,720 | $684,997 | $2,253,553 | $1,449,864 |
| Current Debt | $730,720 | $684,997 | $2,253,553 | $1,449,864 |
| Long Term Debt And Capital Lease Obligation | - | - | - | $0 |
| Liabilities | ||||
| Total Liabilities Net Minority Interest | $9,128,449 | $6,424,204 | $6,467,631 | $12,609,790 |
| Total Non Current Liabilities Net Minority Interest | $0 | $0 | $0 | $0 |
| Current Liabilities | $9,128,449 | $6,424,204 | $6,467,631 | $12,609,790 |
| Current Deferred Liabilities | $1,267,203 | $1,069,415 | $931,315 | $1,289,483 |
| Payables And Accrued Expenses | $7,130,526 | $4,669,792 | $3,282,763 | $9,869,611 |
| Payables | $5,640,833 | $3,878,012 | $2,554,964 | $9,125,430 |
| Total Tax Payable | $275,198 | $255,656 | $249,917 | $257,262 |
| Income Tax Payable | $275,198 | $255,656 | $249,917 | $257,262 |
| Accounts Payable | $5,365,635 | $3,618,790 | $2,292,871 | $8,853,669 |
| Other Current Liabilities | - | - | - | $832 |
| Dividends Payable | - | - | - | $0 |
| Equity | ||||
| Common Stock Equity | $3,287,312 | $14,823,758 | $42,360,111 | $45,436,625 |
| Total Equity Gross Minority Interest | $3,287,312 | $14,823,758 | $42,360,111 | $45,436,625 |
| Stockholders Equity | $3,287,312 | $14,823,758 | $42,360,111 | $45,436,625 |
| Gains Losses Not Affecting Retained Earnings | $-2,811,411 | $-3,296,614 | $-2,631,495 | $-1,400,151 |
| Other Equity Adjustments | $-2,811,411 | $-3,296,614 | $-2,631,495 | $-1,400,151 |
| Retained Earnings | $-35,480,426 | $-23,458,777 | $3,412,457 | $5,257,627 |
| Long Term Equity Investment | $2,144,971 | $4,015,866 | $6,848,964 | $2,261,787 |
| Other | ||||
| Ordinary Shares Number | $1,534,487 | $1,534,487 | $1,534,487 | $1,524,468 |
| Share Issued | $1,534,487 | $1,534,487 | $1,534,487 | $1,524,468 |
| Tangible Book Value | $3,287,312 | $14,582,546 | $41,958,562 | $44,878,399 |
| Invested Capital | $4,018,032 | $15,508,755 | $44,613,664 | $46,886,489 |
| Working Capital | $-2,249,871 | $6,288,370 | $33,053,174 | $37,529,692 |
| Total Capitalization | $3,287,312 | $14,823,758 | $42,360,111 | $45,436,625 |
| Additional Paid In Capital | $41,564,418 | $41,564,418 | $41,564,418 | $41,564,418 |
| Capital Stock | $14,731 | $14,731 | $14,731 | $14,731 |
| Common Stock | $14,731 | $14,731 | $14,731 | $14,731 |
| Current Deferred Revenue | $1,267,203 | $1,069,415 | $931,315 | $1,289,483 |
| Line Of Credit | $730,720 | $684,997 | $2,253,553 | $1,449,864 |
| Current Accrued Expenses | $1,489,693 | $791,780 | $727,799 | $744,181 |
| Dueto Related Parties Current | $0 | $3,566 | $12,176 | $14,499 |
| Investments And Advances | $4,817,921 | $6,576,688 | $6,848,964 | $2,261,787 |
| Available For Sale Securities | $2,672,950 | $2,560,822 | - | - |
| Net PPE | $719,262 | $1,717,488 | $2,056,424 | $2,351,328 |
| Accumulated Depreciation | $-369,049 | $-760,608 | $-798,193 | $-473,027 |
| Gross PPE | $1,088,311 | $2,478,096 | $2,854,617 | $2,824,355 |
| Leases | $0 | $468,708 | $477,349 | $367,235 |
| Other Properties | $798,105 | $1,732,809 | $2,087,885 | $2,150,137 |
| Machinery Furniture Equipment | $290,206 | $276,579 | $289,383 | $306,983 |
| Properties | $0 | $0 | $0 | $0 |
| Duefrom Related Parties Current | $30,666 | $28,667 | $30,075 | $28,667 |
| Other Short Term Investments | $368,253 | $1,326,241 | $2,554,319 | $3,082,990 |
| Capital Lease Obligations | - | - | - | $0 |
| Long Term Capital Lease Obligation | - | - | - | $0 |
| Current Capital Lease Obligation | - | - | - | $0 |
| Buildings And Improvements | - | - | - | - |
Cash Flow Statement (Annual)
| Metric | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 |
|---|---|---|---|---|
| Free Cash Flow | ||||
| Free Cash Flow | $-2,263,638 | $-2,005,988 | $2,229,358 | $73,604 |
| Operating Activities | ||||
| Operating Cash Flow | $-2,260,994 | $-1,520,419 | $2,259,466 | $1,601,481 |
| Cash Flow From Continuing Operating Activities | $-2,260,994 | $-1,520,419 | $2,259,466 | $1,601,481 |
| Operating Gains Losses | $-395,021 | $664,958 | $15,373 | $-637 |
| Investing Activities | ||||
| Capital Expenditure | $-2,644 | $-485,569 | $-30,108 | $-1,527,877 |
| Investing Cash Flow | $1,834,683 | $1,186,191 | $-6,312,936 | $-3,777,782 |
| Cash Flow From Continuing Investing Activities | $1,834,683 | $1,186,191 | $-6,312,936 | $-3,777,782 |
| Net Other Investing Changes | $-2,053 | $1,390 | $-1,412 | $1,642,724 |
| Financing Activities | ||||
| Financing Cash Flow | $15,305 | $-1,528,691 | $847,350 | $295,765 |
| Cash Flow From Continuing Financing Activities | $15,305 | $-1,528,691 | $847,350 | $295,765 |
| Cash Dividends Paid | - | $0 | $0 | $-1,188,884 |
| Issuance Of Capital Stock | - | - | $0 | $0 |
| Common Stock Dividend Paid | - | - | $0 | $-1,188,884 |
| Net Common Stock Issuance | - | - | $0 | $0 |
| Common Stock Issuance | - | - | $0 | $0 |
| Other | ||||
| Repayment Of Debt | $-1,113,043 | $-2,223,550 | $-1,412,250 | $-1,456 |
| Issuance Of Debt | $1,128,348 | $694,859 | $2,259,600 | $1,486,105 |
| Interest Paid Supplemental Data | $20,067 | $69,234 | $0 | $0 |
| Income Tax Paid Supplemental Data | $0 | $0 | $0 | $2,158 |
| End Cash Position | $1,265,845 | $1,480,528 | $3,316,062 | $6,679,077 |
| Beginning Cash Position | $1,480,528 | $3,316,062 | $6,679,077 | $8,882,851 |
| Effect Of Exchange Rate Changes | $196,323 | $27,385 | $-156,895 | $-323,238 |
| Changes In Cash | $-411,006 | $-1,862,919 | $-3,206,120 | $-1,880,536 |
| Net Issuance Payments Of Debt | $15,305 | $-1,528,691 | $847,350 | $1,484,649 |
| Net Short Term Debt Issuance | $15,305 | $-1,528,691 | $847,350 | $1,486,105 |
| Short Term Debt Payments | $-1,113,043 | $-2,223,550 | $-1,412,250 | $0 |
| Short Term Debt Issuance | $1,128,348 | $694,859 | $2,259,600 | $1,486,105 |
| Net Investment Purchase And Sale | $1,060,250 | $1,670,370 | $-3,726,877 | $-4,115,545 |
| Sale Of Investment | $1,477,641 | $1,948,314 | $2,359,920 | $1,931,936 |
| Purchase Of Investment | $-417,391 | $-277,944 | $-6,086,797 | $-6,047,481 |
| Net Business Purchase And Sale | $0 | $0 | $-2,554,539 | $0 |
| Purchase Of Business | $0 | $0 | $-2,554,539 | $0 |
| Net Intangibles Purchase And Sale | $0 | $-5,805 | $-22,696 | $-13,463 |
| Purchase Of Intangibles | $0 | $-5,805 | $-22,696 | $-13,463 |
| Net PPE Purchase And Sale | $776,486 | $-479,764 | $-7,412 | $-1,291,498 |
| Sale Of PPE | $779,130 | $0 | $0 | $222,916 |
| Purchase Of PPE | $-2,644 | $-479,764 | $-7,412 | $-1,514,414 |
| Change In Working Capital | $1,300,976 | $1,803,950 | $3,438,942 | $3,997,385 |
| Change In Other Working Capital | $-205,747 | $-64,345 | $114,874 | $-769,787 |
| Change In Other Current Assets | $323,658 | $117,898 | $-445,227 | $1,745,634 |
| Change In Payables And Accrued Expense | $2,227,488 | $1,490,874 | $-6,323,132 | $-4,291,144 |
| Change In Accrued Expense | $677,487 | $77,937 | $-6,830 | $-1,848,320 |
| Change In Payable | $1,550,001 | $1,412,937 | $-6,316,302 | $-2,442,824 |
| Change In Account Payable | $1,545,432 | $1,408,546 | $-6,324,955 | $-2,442,824 |
| Change In Tax Payable | $8,122 | $12,747 | $0 | $0 |
| Change In Income Tax Payable | $8,122 | $12,747 | $0 | $0 |
| Change In Prepaid Assets | $714,507 | $1,151,926 | $4,274,032 | $6,494,283 |
| Change In Receivables | $-1,758,930 | $-892,403 | $5,818,395 | $1,197,088 |
| Changes In Account Receivables | $-1,758,930 | $-892,403 | $5,818,395 | $1,197,088 |
| Unrealized Gain Loss On Investment Securities | $-17,752 | $-473,361 | $-596,796 | $-17,335 |
| Provisionand Write Offof Assets | $3,244,489 | $23,009,903 | $-1,938,328 | $20,460,667 |
| Asset Impairment Charge | $5,248,674 | $0 | $2,792,826 | $0 |
| Depreciation Amortization Depletion | $379,289 | $345,365 | $392,619 | $900,238 |
| Depreciation And Amortization | $379,289 | $345,365 | $392,619 | $900,238 |
| Amortization Cash Flow | $244,964 | $157,323 | $163,813 | $175,807 |
| Amortization Of Intangibles | $244,964 | $157,323 | $163,813 | $175,807 |
| Depreciation | $134,325 | $188,042 | $228,806 | $724,431 |
| Earnings Losses From Equity Investments | $-474,689 | $86,405 | $9,214 | $0 |
| Gain Loss On Investment Securities | $-53,914 | - | $-832 | $-1,912 |
| Gain Loss On Sale Of PPE | $133,582 | $578,553 | $6,991 | $1,275 |
| Net Income From Continuing Operations | $-12,021,649 | $-26,871,234 | $-1,845,170 | $-23,738,837 |
| Net Long Term Debt Issuance | - | $0 | $0 | $-1,456 |
| Long Term Debt Payments | - | $0 | $0 | $-1,456 |
| Change In Other Current Liabilities | - | $0 | $0 | $-378,689 |
| Long Term Debt Issuance | - | - | - | $1,486,105 |
| Sale Of Intangibles | - | - | - | $0 |
| Deferred Tax | - | - | - | $0 |
| Deferred Income Tax | - | - | - | $0 |
| Other Non Cash Items | - | - | - | - |