S&P 500 7,500.58 ▲ 80.48 (+1.08%) DOW 51,564.70 ▲ 72.15 (+0.14%) NASDAQ 26,517.93 ▲ 496.28 (+1.91%) US Markets Closed â€ĸ 03:51 AM ET

BZUN

Baozun Inc.

Price Chart
Latest Quote

$2.79

+0.05 (+1.82%)
Current Price
Previous Close $2.74
Open $2.76
Day High $2.80
Day Low $2.73
Volume 156,644
Fetched: 2026-06-19T07:51:55
Stock Information
Note: Financial values converted from CNY to USD
Shares Outstanding 53.69M
Total Debt $278.24M
Cash Equivalents $421.47M
Revenue $1.52B
Net Income $-27.56M
Sector Consumer Cyclical
Industry Internet Retail
Market Cap $162.18M
EPS (TTM) $-0.48
Exchange NMS
🌐 Visit Website
📊 Comprehensive Analysis
Company Data
Enterprise Value$1.04B
Sales$1.52B
Income$-27.56M
Book/sh$9.23
Cash/sh$53.12
Employees7K
Financial Ratios
Quick Ratio1.29
Current Ratio1.82
Debt/Eq34.37
Returns & Margins
ROA0.42%
ROE-2.31%
Gross Margin51.00%
Operating Margin0.01%
Profit Margin-1.82%
Ownership
Institutional Ownership24.64%
Insider & Institutional transactions data not available
Valuation Ratios
Forward P/E3.82
PEG0.06
P/S0.02
P/B0.30
Analyst Data
Recommendationnone
Target Price$4.23
Technical Indicators
SMA20$2.65
SMA50$2.70
SMA200$2.95
RSI66.67
ATR0.1116
Shares Float41.73M
Short Float1.16%
Short Ratio1.74
Volatility0.51
Rel Volume0.62
Performance History
Week+3.33%
Month+8.98%
Quarter+26.82%
6 Months+4.10%
YTD-0.71%
Year-1.41%
3 Years-37.30%
5 Years-92.47%
10 Years-59.68%
Stock Score: ⭐ Premium
Based on debt, profitability, growth, and cash flow metrics
⭐ Premium Feature

Sign up for free to view detailed scoring breakdown — premium is free during our trial period!

Recent Price History
Date Close Volume
2026-06-18 $2.79 161,900
2026-06-17 $2.74 304,900
2026-06-16 $2.73 155,200
2026-06-15 $2.75 305,200
2026-06-12 $2.75 290,900
2026-06-11 $2.70 340,600
2026-06-10 $2.59 199,600
2026-06-09 $2.64 223,100
2026-06-08 $2.68 289,400
2026-06-05 $2.65 346,200
2026-06-04 $2.67 142,700
2026-06-03 $2.64 319,700
2026-06-02 $2.68 230,700
2026-06-01 $2.71 249,400
2026-05-29 $2.59 254,600
2026-05-28 $2.56 284,000
2026-05-27 $2.53 225,100
2026-05-26 $2.59 310,100
2026-05-22 $2.50 366,100
2026-05-21 $2.57 264,800
2026-05-20 $2.54 628,800
2026-05-19 $2.56 201,700
About Baozun Inc.

Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services. It also provides brand management services, such as strategy and tactic positioning; branding and marketing; retail and e-commerce operations; supply chain and logistics; and technology empowerment services. The company serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; beauty and cosmetics; fast moving consumer goods; mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.

Period:
Loading...
Income Statement (Annual)
Metric 2025-12-31 2024-12-31 2023-12-31 2022-12-31
Revenue
Reconciled Cost Of Revenue $722,746,529 $730,087,948 $727,280,404 $736,050,078
Cost Of Revenue $722,746,529 $730,087,948 $727,280,404 $736,050,078
Total Revenue $1,471,225,156 $1,393,820,725 $1,303,552,095 $1,242,696,775
Operating Revenue $1,471,225,156 $1,393,820,725 $1,303,552,095 $1,242,696,775
Expenses
Interest Expense $6,593,490 $5,767,307 $6,115,976 $8,419,674
Total Expenses $1,460,137,879 $1,409,780,931 $1,328,872,802 $1,235,826,657
Other Income Expense $-42,854,582 $-2,198,373 $-12,814,644 $-91,072,329
Net Non Operating Interest Income Expense $2,068,639 $4,403,106 $6,030,917 $-1,642,160
Interest Expense Non Operating $6,593,490 $5,767,307 $6,115,976 $8,419,674
Operating Expense $737,391,350 $679,692,983 $601,592,398 $499,776,580
Other Operating Expenses $57,086,089 $73,201,768 $56,484,462 $49,210,350
Selling And Marketing Expense $569,117,845 $500,107,053 $418,493,451 $395,615,051
General And Administrative Expense $111,187,415 $106,384,161 $126,614,485 $54,951,178
Income & Earnings
Net Income From Continuing Operation Net Minority Interest $-35,813,606 $-27,396,151 $-41,186,682 $-96,640,523
Net Interest Income $2,068,639 $4,403,106 $6,030,917 $-1,642,160
Interest Income $8,662,129 $10,170,413 $12,146,892 $6,777,514
Normalized Income $-3,672,670 $-25,747,372 $-31,575,700 $-28,336,277
Net Income From Continuing And Discontinued Operation $-35,813,606 $-27,396,151 $-41,186,682 $-96,640,523
Total Operating Income As Reported $8,366,123 $-16,985,945 $-30,529,583 $4,924,112
Net Income Common Stockholders $-35,813,606 $-27,396,151 $-41,186,682 $-96,640,523
Net Income $-35,813,606 $-27,396,151 $-41,186,682 $-96,640,523
Net Income Including Noncontrolling Interests $-29,523,666 $-20,471,004 $-32,955,026 $-90,292,003
Net Income Continuous Operations $-29,523,666 $-20,471,004 $-32,955,026 $-90,292,003
Earnings From Equity Interest Net Of Tax $1,640,532 $-3,647,633 $925,000 $-530,473
Pretax Income $-29,698,666 $-13,755,472 $-32,104,435 $-85,844,371
Special Income Charges $-39,654,286 $-3,156,361 $-5,115,532 $-15,342,158
Interest Income Non Operating $8,662,129 $10,170,413 $12,146,892 $6,777,514
Operating Income $11,087,277 $-15,960,206 $-25,320,708 $6,870,118
Gross Profit $748,478,627 $663,732,777 $576,271,691 $506,646,697
Per Share
Diluted EPS $-0.62 $-0.46 $-0.69 $-1.58
Basic EPS $-0.62 $-0.46 $-0.69 $-1.58
Other
Tax Effect Of Unusual Items $-10,713,645 $-549,593 $-3,203,661 $-22,768,082
Tax Rate For Calcs $0 $0 $0 $0
Normalized EBITDA (Bullshit earnings) $52,551,326 $30,430,766 $24,049,258 $42,722,037
Total Unusual Items $-42,854,582 $-2,198,373 $-12,814,644 $-91,072,329
Total Unusual Items Excluding Goodwill $-42,854,582 $-2,198,373 $-12,814,644 $-91,072,329
Reconciled Depreciation $32,801,920 $36,220,559 $37,223,073 $29,074,406
EBITDA (Bullshit earnings) $9,696,745 $28,232,394 $11,234,614 $-48,350,291
EBIT $-23,105,175 $-7,988,165 $-25,988,459 $-77,424,697
Diluted Average Shares $8,859,910 $8,859,910 $8,804,232 $9,037,221
Basic Average Shares $8,859,910 $8,859,910 $8,804,232 $9,037,221
Diluted NI Availto Com Stockholders $-35,813,606 $-27,396,151 $-41,186,682 $-96,640,523
Minority Interests $-6,289,940 $-6,925,147 $-8,231,656 $-6,348,520
Tax Provision $1,465,532 $3,067,899 $1,775,592 $3,917,159
Gain On Sale Of Business $-5,364,201 $0 $93,343 $-13,323,224
Write Off $31,568,932 $2,130,621 $0 $1,242,603
Impairment Of Capital Assets $2,721,154 $1,025,740 $5,208,875 $1,946,006
Gain On Sale Of Security $-3,200,296 $957,988 $-7,699,112 $-75,730,170
Selling General And Administration $680,305,261 $606,491,214 $545,107,936 $450,566,229
Other Gand A $111,187,415 $106,384,161 $126,614,485 $54,951,178
Other Special Charges - - - $-1,169,674
Fetched: 2026-06-16
Balance Sheet (Annual)
Metric 2025-12-31 2024-12-31 2023-12-31 2022-12-31
Assets
Net Tangible Assets $445,111,792 $466,993,743 $508,854,389 $502,606,757
Total Assets $1,433,596,905 $1,509,911,247 $1,549,478,551 $1,497,406,662
Total Non Current Assets $427,215,048 $442,726,289 $470,960,310 $403,158,098
Other Non Current Assets $10,514,052 $10,338,165 $6,703,550 $9,632,248
Non Current Deferred Assets $42,049,404 $34,690,529 $29,678,695 $24,039,791
Non Current Deferred Taxes Assets $42,049,404 $34,690,529 $29,678,695 $24,039,791
Investmentin Financial Assets $72,280,910 $50,545,409 $31,755,174 $29,565,826
Goodwill And Other Intangible Assets $93,737,121 $112,003,540 $97,240,819 $101,559,162
Other Intangible Assets $53,156,356 $58,394,225 $51,018,338 $51,806,800
Current Assets $1,006,381,857 $1,067,184,958 $1,078,518,241 $1,094,248,564
Other Current Assets $5,477,958 $8,487,573 $5,803,106 $3,257,100
Hedging Assets Current $938,166 $1,709,615 $0 -
Restricted Cash $20,851,921 $52,513,457 $29,994,672 $15,044,969
Prepaid Assets $93,652,210 $104,738,304 $69,818,632 $78,135,643
Inventory $130,091,852 $165,301,611 $154,602,944 $139,496,584
Receivables $362,711,948 $355,597,008 $393,734,874 $408,692,269
Other Receivables $21,999,998 $24,912,128 $29,256,654 $35,475,736
Taxes Receivable $11,986,241 $20,828,105 $19,782,099 $18,586,389
Accrued Interest Receivable $6,329,585 $7,963,461 $8,691,715 $1,679,290
Accounts Receivable $321,473,786 $300,854,705 $323,184,733 $339,153,518
Allowance For Doubtful Accounts Receivable $-26,297,335 $-18,777,513 $-18,452,217 $-17,824,702
Gross Accounts Receivable $347,771,121 $319,632,218 $341,636,950 $356,978,220
Cash Cash Equivalents And Short Term Investments $392,657,803 $378,837,390 $424,564,013 $449,621,999
Cash And Cash Equivalents $134,221,141 $190,728,236 $317,977,928 $317,162,692
Debt
Net Debt $94,024,991 $58,108,426 - -
Total Debt $336,132,217 $373,236,355 $407,459,872 $356,998,191
Long Term Debt And Capital Lease Obligation $72,425,733 $88,432,684 $118,209,456 $99,697,476
Current Debt And Capital Lease Obligation $263,706,484 $284,803,671 $289,250,416 $257,300,715
Current Debt $228,246,132 $248,836,663 $239,992,581 $222,471,576
Other Current Borrowings - - - -
Liabilities
Total Liabilities Net Minority Interest $621,231,302 $654,796,092 $683,837,213 $657,711,772
Total Non Current Liabilities Net Minority Interest $82,005,909 $100,423,807 $127,926,023 $113,089,782
Other Non Current Liabilities $6,180,621 $7,141,567 $6,023,372 $9,238,165
Non Current Deferred Liabilities $3,399,556 $4,849,556 $3,693,195 $4,154,142
Non Current Deferred Taxes Liabilities $3,399,556 $4,849,556 $3,693,195 $4,154,142
Current Liabilities $539,225,392 $554,372,285 $555,911,190 $544,621,990
Other Current Liabilities $12,980,176 $15,570,709 $12,676,330 $55,862,717
Current Deferred Liabilities $27,808,133 $25,705,471 $24,147,483 $17,878,401
Current Notes Payable $49,581,504 $68,221,739 $74,945,111 $72,165,230
Payables And Accrued Expenses $234,730,599 $228,292,434 $229,836,960 $213,580,157
Payables $147,065,962 $151,851,465 $151,536,376 $138,543,626
Other Payable $66,256,355 $48,710,350 $56,594,669 $55,324,551
Total Tax Payable $11,636,094 $10,530,472 $6,823,372 $8,490,384
Income Tax Payable $5,252,366 $3,928,846 $2,776,331 $6,927,218
Accounts Payable $68,946,887 $91,816,411 $83,367,152 $70,226,621
Equity
Common Stock Equity $538,848,913 $578,997,282 $606,095,209 $604,165,919
Total Equity Gross Minority Interest $812,365,603 $855,115,155 $865,641,338 $839,694,890
Stockholders Equity $538,848,913 $578,997,282 $606,095,209 $604,165,919
Gains Losses Not Affecting Retained Earnings $4,066,716 $8,073,224 $4,770,858 $2,319,231
Other Equity Adjustments $4,066,716 $8,073,224 $4,770,858 $2,319,231
Retained Earnings $-138,148,655 $-102,335,049 $-74,938,898 $-33,752,216
Long Term Equity Investment - $20,130,176 $21,370,412 $10,329,585
Other
Treasury Shares Number $1,962,814 $2,119,970 $0 $1,967,565
Ordinary Shares Number $25,786,479 $25,834,069 $26,805,118 $26,094,910
Share Issued $27,749,293 $27,954,039 $26,805,118 $28,062,475
Tangible Book Value $445,111,792 $466,993,743 $508,854,389 $502,606,757
Invested Capital $767,095,045 $827,833,945 $846,087,789 $826,637,495
Working Capital $467,156,464 $512,812,673 $522,607,051 $549,626,575
Capital Lease Obligations $107,886,084 $124,399,692 $167,467,292 $134,526,614
Total Capitalization $538,848,913 $578,997,282 $606,095,209 $604,165,919
Minority Interest $273,516,690 $276,117,873 $259,546,129 $235,528,972
Treasury Stock $13,408,727 $14,127,513 $0 $123,162,414
Additional Paid In Capital $686,324,639 $687,371,384 $676,248,308 $758,742,975
Capital Stock $14,941 $15,237 $14,941 $18,343
Common Stock $14,941 $15,237 $14,941 $18,343
Long Term Capital Lease Obligation $72,425,733 $88,432,684 $118,209,456 $99,697,476
Current Deferred Revenue $27,808,133 $25,705,471 $24,147,483 $17,878,401
Current Capital Lease Obligation $35,460,352 $35,967,008 $49,257,836 $34,829,139
Line Of Credit $178,664,628 $180,614,924 $165,047,469 $150,306,347
Current Accrued Expenses $87,664,637 $76,440,969 $78,300,584 $75,036,531
Dueto Related Parties Current $226,627 $794,231 $4,751,183 $4,502,071
Investments And Advances $72,280,910 $50,545,409 $53,125,587 $39,895,410
Held To Maturity Securities $34,351,032 $0 - -
Available For Sale Securities $37,929,878 $50,545,409 $31,755,174 $29,565,826
Goodwill $40,580,765 $53,609,314 $46,222,481 $49,752,362
Net PPE $208,633,560 $235,148,646 $284,211,659 $228,031,487
Accumulated Depreciation $-112,408,865 $-111,705,167 $-95,036,086 $-77,875,141
Gross PPE $321,042,425 $346,853,813 $379,247,745 $305,906,628
Leases $64,489,343 $76,507,685 $69,622,035 $83,653,394
Other Properties $140,861,969 $156,531,642 $200,664,034 $160,159,008
Machinery Furniture Equipment $55,702,953 $53,826,326 $48,973,516 $32,341,417
Buildings And Improvements $59,988,160 $59,988,160 $59,988,160 $29,752,808
Properties $0 $0 $0 $0
Finished Goods $129,631,644 $164,827,351 $154,161,376 $139,486,081
Raw Materials $460,207 $474,260 $441,568 $10,503
Duefrom Related Parties Current $922,337 $1,038,609 $12,819,673 $13,797,336
Other Short Term Investments $258,436,662 $188,109,154 $106,586,085 $132,459,307
Inventories Adjustments Allowances - - $-22,618,933 $-23,904,731
Fetched: 2026-06-16
Cash Flow Statement (Annual)
Metric 2025-12-31 2024-12-31 2023-12-31 2022-12-31
Free Cash Flow
Free Cash Flow $39,436,387 $-15,827,069 $32,256,358 $18,248,963
Operating Activities
Operating Cash Flow $62,194,373 $14,981,951 $66,309,905 $56,598,367
Cash Flow From Continuing Operating Activities $62,194,373 $14,981,951 $66,309,905 $56,598,367
Operating Gains Losses $6,238,905 $7,630,029 $-2,286,834 $70,622,626
Investing Activities
Capital Expenditure $-22,757,986 $-30,809,021 $-34,053,547 $-38,349,405
Investing Cash Flow $-132,926,910 $-120,947,622 $-50,350,883 $-193,293,029
Cash Flow From Continuing Investing Activities $-132,926,910 $-120,947,622 $-50,350,883 $-193,293,029
Net Other Investing Changes $-4,437,869 $-523,521 $-4,345,858 $-2,272,781
Financing Activities
Repurchase Of Capital Stock $-1,511,390 $-14,127,513 $0 $-66,070,408
Financing Cash Flow $-15,901,034 $-2,919,674 $-1,188,313 $-244,142,284
Cash Flow From Continuing Financing Activities $-15,901,034 $-2,919,674 $-1,188,313 $-244,142,284
Net Other Financing Charges $-11,487,129 $-4,384,023 $-15,929,584 $13,105,620
Net Common Stock Issuance $-1,511,390 $-14,127,513 $0 $-66,070,408
Cash Dividends Paid - - $-165,680 $0
Common Stock Dividend Paid - - $-165,680 $0
Issuance Of Capital Stock - - - $0
Common Stock Issuance - - - $0
Other
Repayment Of Debt $-334,417,868 $-275,813,583 $-254,591,544 $-463,878,654
Issuance Of Debt $331,514,909 $291,381,185 $269,332,667 $272,700,714
Interest Paid Supplemental Data $4,112,722 $4,001,627 $5,648,816 $6,973,520
Income Tax Paid Supplemental Data $8,641,567 $7,964,052 $12,539,940 $24,190,086
End Cash Position $155,073,062 $243,241,693 $347,972,600 $332,207,661
Beginning Cash Position $243,241,693 $347,972,600 $332,207,661 $695,231,295
Effect Of Exchange Rate Changes $-1,535,059 $4,154,437 $994,231 $17,813,312
Changes In Cash $-86,633,572 $-108,885,345 $14,770,709 $-380,836,946
Proceeds From Stock Option Exercised $444 $24,260 $148 $444
Common Stock Payments $-1,511,390 $-14,127,513 $0 $-66,070,408
Net Issuance Payments Of Debt $-2,902,958 $15,567,602 $14,741,123 $-191,177,940
Net Short Term Debt Issuance $-2,902,958 $15,567,602 $14,741,123 $69,173,070
Short Term Debt Payments $-334,417,868 $-275,813,583 $-254,591,544 $-203,527,643
Short Term Debt Issuance $331,514,909 $291,381,185 $269,332,667 $272,700,714
Net Investment Purchase And Sale $-106,419,664 $-80,162,714 $28,083,429 $-132,809,159
Sale Of Investment $161,245,991 $86,164,193 $149,478,832 $1,479,290
Purchase Of Investment $-267,665,655 $-166,326,907 $-121,395,403 $-134,288,449
Net Business Purchase And Sale $688,609 $-9,452,366 $-40,034,907 $-19,861,684
Sale Of Business $1,130,621 $0 $931,953 $1,272,189
Purchase Of Business $-442,012 $-9,452,366 $-40,966,860 $-21,133,874
Net Intangibles Purchase And Sale $-6,997,041 $-11,266,419 $-9,644,230 $-7,734,615
Purchase Of Intangibles $-6,997,041 $-11,266,419 $-9,644,230 $-7,734,615
Net PPE Purchase And Sale $-15,760,945 $-19,542,602 $-24,409,317 $-30,614,790
Purchase Of PPE $-15,760,945 $-19,542,602 $-24,409,317 $-30,614,790
Change In Working Capital $-7,660,946 $-39,431,801 $14,956,655 $-8,751,478
Change In Other Current Liabilities $-36,114,789 $-46,273,664 $-25,553,992 $-43,496,593
Change In Other Current Assets $15,809,614 $41,148,665 $24,487,128 $40,138,310
Change In Payables And Accrued Expense $38,076,772 $-7,650,739 $-21,378,104 $3,327,219
Change In Accrued Expense $56,834,314 $-13,946,448 $2,066,124 $13,249,407
Change In Payable $-18,757,543 $6,295,709 $-23,444,229 $-9,922,188
Change In Account Payable $-19,513,608 $8,449,112 $-19,750,146 $8,498,224
Change In Tax Payable $1,323,669 $1,803,698 $-4,049,556 $-12,006,212
Change In Income Tax Payable $1,323,669 $1,803,698 $-4,049,556 $-12,006,212
Change In Prepaid Assets $9,561,538 $-29,016,417 $8,143,786 $3,456,065
Change In Inventory $13,506,360 $-32,913,902 $-5,001,183 $-4,589,645
Change In Receivables $-48,500,439 $35,274,257 $34,259,020 $-7,586,834
Changes In Account Receivables $-48,616,711 $26,858,134 $33,563,458 $-6,267,159
Other Non Cash Items $1,659,911 $1,197,633 - $1,397,781
Stock Based Compensation $2,948,373 $11,281,212 $15,303,105 $21,062,276
Unrealized Gain Loss On Investment Securities $2,451,775 $-717,603 $10,063,756 $14,471,448
Provisionand Write Offof Assets $8,625,147 $-135,355 $2,921,597 $221,006
Asset Impairment Charge $53,060,942 $25,456,950 $27,827,808 $27,093,341
Deferred Tax $-8,407,987 $-6,048,668 $-6,744,230 $-8,301,035
Deferred Income Tax $-8,407,987 $-6,048,668 $-6,744,230 $-8,301,035
Depreciation Amortization Depletion $32,801,920 $36,220,559 $37,223,073 $29,074,406
Depreciation And Amortization $32,801,920 $36,220,559 $37,223,073 $29,074,406
Earnings Losses From Equity Investments $-1,640,532 $3,647,633 $-925,000 $530,473
Gain Loss On Investment Securities $198,521 $-1,751,183 $-3,626,479 $56,468,190
Net Foreign Currency Exchange Gain Loss $550,000 $1,510,799 $1,261,834 $118,935
Gain Loss On Sale Of PPE $1,766,716 $4,222,781 $1,096,154 $181,805
Gain Loss On Sale Of Business $5,364,201 $0 $-93,343 $13,323,224
Net Income From Continuing Operations $-29,523,666 $-20,471,004 $-32,955,026 $-90,292,003
Net Long Term Debt Issuance - $0 $0 $-260,351,011
Long Term Debt Payments - $0 $0 $-260,351,011
Long Term Debt Issuance - - - -
Fetched: 2026-06-16