S&P 500 7,356.16 â–ŧ 9.30 (-0.13%) DOW 51,833.81 ▲ 166.97 (+0.32%) NASDAQ 25,470.02 â–ŧ 117.02 (-0.46%) US Markets Closed â€ĸ 07:30 PM ET

HOG

Harley-Davidson, Inc.

Price Chart
Latest Quote

$25.55

-0.03 (-0.12%)
Current Price
Previous Close $25.58
Open $25.69
Day High $26.00
Day Low $25.47
Volume 1,402,793
Fetched: 2026-06-24T23:30:48
Stock Information
Quarterly Dividend / Yield $0.74 / 2.87%
Shares Outstanding 105.27M
Quarterly Dividend Yield 2.87%
Quarterly Dividend $0.74
Total Debt $2.20B
Cash Equivalents $1.08B
Revenue $4.32B
Net Income $230.41M
Sector Consumer Cyclical
Industry Recreational Vehicles
Market Cap $2.69B
P/E Ratio 13.24
EPS (TTM) $1.93
Exchange NYQ
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📊 Comprehensive Analysis
Company Data
Enterprise Value$3.82B
Sales$4.32B
Income$230.41M
Book/sh$29.11
Cash/sh$10.30
Employees6K
Financial Ratios
Quick Ratio1.50
Current Ratio1.91
Debt/Eq71.43
EPS Growth TTM-81.40%
Returns & Margins
ROA1.97%
ROE7.12%
Gross Margin28.90%
Operating Margin3.12%
Profit Margin5.34%
Ownership
Insider Ownership1.12%
Institutional Ownership109.58%
Insider & Institutional transactions data not available
Valuation Ratios
Forward P/E13.45
PEG10.72
P/S0.62
P/B0.88
Analyst Data
Recommendationhold
Target Price$25.64
Technical Indicators
SMA20$24.89
SMA50$24.21
SMA200$22.91
RSI60.37
ATR0.9493
Shares Float104.15M
Short Float20.35%
Short Ratio5.41
Volatility1.28
Rel Volume0.60
Performance History
Week-0.27%
Month+8.50%
Quarter+38.35%
6 Months+22.44%
YTD+26.06%
Year+12.07%
3 Years-19.75%
5 Years-38.65%
10 Years-22.73%
Stock Score: ⭐ Premium
Based on debt, profitability, growth, and cash flow metrics
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Recent Price History
Date Close Volume
2026-06-24 $25.55 1,402,793
2026-06-23 $25.58 3,349,400
2026-06-22 $24.69 3,056,800
2026-06-18 $25.67 5,013,900
2026-06-17 $25.41 2,240,400
2026-06-16 $25.62 1,634,000
2026-06-15 $26.07 1,899,100
2026-06-12 $25.64 1,712,000
2026-06-11 $25.74 2,461,100
2026-06-10 $24.42 4,267,400
2026-06-09 $25.49 1,902,200
2026-06-08 $24.91 1,823,000
2026-06-05 $24.30 2,312,500
2026-06-04 $24.16 1,549,700
2026-06-03 $24.06 2,828,800
2026-06-02 $24.44 2,060,100
2026-06-01 $24.16 1,996,700
2026-05-29 $23.99 1,739,900
2026-05-28 $23.92 1,694,100
2026-05-27 $23.96 2,080,100
2026-05-26 $23.03 2,540,100
About Harley-Davidson, Inc.

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, electric bikes, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open-account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

Period:
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Income Statement (Annual)
Metric 2025-12-31 2024-12-31 2023-12-31 2022-12-31
Revenue
Reconciled Cost Of Revenue $3,130,457,000 $3,377,706,000 $3,654,686,000 $3,621,381,000
Cost Of Revenue $3,130,457,000 $3,377,706,000 $3,654,686,000 $3,621,381,000
Total Revenue $4,473,175,000 $5,186,802,000 $5,836,478,000 $5,755,130,000
Operating Revenue $4,473,175,000 $5,186,802,000 $5,836,478,000 $5,755,130,000
Expenses
Interest Expense $33,444,000 $30,748,000 $30,787,000 $31,235,000
Total Expenses $4,086,540,000 $4,770,175,000 $5,057,394,000 $4,845,852,000
Other Income Expense $105,540,000 $131,259,000 $118,579,000 $53,190,000
Other Non Operating Income Expenses $61,270,000 $72,295,000 $71,808,000 $48,652,000
Net Non Operating Interest Income Expense $-33,444,000 $-30,748,000 $-30,787,000 $-31,235,000
Interest Expense Non Operating $33,444,000 $30,748,000 $30,787,000 $31,235,000
Operating Expense $956,083,000 $1,392,469,000 $1,402,708,000 $1,224,471,000
Other Operating Expenses $-191,392,000 $247,225,000 $227,158,000 $145,133,000
Income & Earnings
Net Income From Continuing Operation Net Minority Interest $338,738,000 $455,357,000 $706,586,000 $741,408,000
Net Interest Income $-33,444,000 $-30,748,000 $-30,787,000 $-31,235,000
Normalized Income $306,972,875 $404,598,211 $669,075,658 $737,804,828
Net Income From Continuing And Discontinued Operation $338,738,000 $455,357,000 $706,586,000 $741,408,000
Total Operating Income As Reported $386,635,000 $416,627,000 $779,084,000 $909,278,000
Net Income Common Stockholders $338,738,000 $455,357,000 $706,586,000 $741,408,000
Net Income $338,738,000 $455,357,000 $706,586,000 $741,408,000
Net Income Including Noncontrolling Interests $329,154,000 $445,175,000 $695,046,000 $739,214,000
Net Income Continuous Operations $329,154,000 $445,175,000 $695,046,000 $739,214,000
Pretax Income $458,731,000 $517,138,000 $866,876,000 $931,233,000
Operating Income $386,635,000 $416,627,000 $779,084,000 $909,278,000
Gross Profit $1,342,718,000 $1,809,096,000 $2,181,792,000 $2,133,749,000
Special Income Charges - - - $544,000
Per Share
Diluted EPS $2.78 $3.44 $4.87 $4.96
Basic EPS $2.82 $3.46 $4.96 $5.01
Other
Tax Effect Of Unusual Items $12,504,875 $8,205,211 $9,260,658 $934,828
Tax Rate For Calcs $0 $0 $0 $0
Normalized EBITDA (Bullshit earnings) $620,276,000 $649,595,000 $1,009,004,000 $1,109,872,000
Total Unusual Items $44,270,000 $58,964,000 $46,771,000 $4,538,000
Total Unusual Items Excluding Goodwill $44,270,000 $58,964,000 $46,771,000 $4,538,000
Reconciled Depreciation $172,371,000 $160,673,000 $158,112,000 $151,942,000
EBITDA (Bullshit earnings) $664,546,000 $708,559,000 $1,055,775,000 $1,114,410,000
EBIT $492,175,000 $547,886,000 $897,663,000 $962,468,000
Diluted Average Shares $121,257,000 $132,288,000 $145,103,000 $149,351,000
Basic Average Shares $120,073,000 $131,447,000 $142,378,000 $148,012,000
Diluted NI Availto Com Stockholders $338,738,000 $455,357,000 $706,586,000 $741,408,000
Minority Interests $9,584,000 $10,182,000 $11,540,000 $2,194,000
Tax Provision $129,577,000 $71,963,000 $171,830,000 $192,019,000
Gain On Sale Of Security $44,270,000 $58,964,000 $46,771,000 $4,538,000
Selling General And Administration $1,147,475,000 $1,145,244,000 $1,175,550,000 $1,079,338,000
Restructuring And Mergern Acquisition - - - $-544,000
Fetched: 2026-06-22
Balance Sheet (Annual)
Metric 2025-12-31 2024-12-31 2023-12-31 2022-12-31
Assets
Net Tangible Assets $3,076,755,000 $3,104,392,000 $3,183,084,000 $2,835,037,000
Total Assets $8,044,815,000 $11,881,579,000 $12,140,554,000 $11,492,476,000
Total Non Current Assets $2,457,866,000 $6,884,942,000 $6,976,825,000 $6,741,823,000
Other Non Current Assets $222,032,000 $128,913,000 $146,900,000 $128,543,000
Non Current Deferred Assets $73,792,000 $175,826,000 $161,184,000 $135,041,000
Non Current Deferred Taxes Assets $73,792,000 $175,826,000 $161,184,000 $135,041,000
Non Current Accounts Receivable $719,060,000 $5,256,798,000 $5,384,536,000 $5,355,807,000
Goodwill And Other Intangible Assets $63,913,000 $61,655,000 $69,724,000 $68,482,000
Current Assets $5,586,949,000 $4,996,637,000 $5,163,729,000 $4,750,653,000
Other Current Assets $292,383,000 $259,764,000 $214,401,000 $196,238,000
Restricted Cash $0 $135,661,000 $104,642,000 $135,424,000
Inventory $730,898,000 $745,793,000 $929,951,000 $950,960,000
Receivables $1,471,924,000 $2,265,811,000 $2,380,929,000 $2,034,856,000
Loans Receivable $264,238,000 $0 - -
Accounts Receivable $1,207,686,000 $2,265,811,000 $2,380,929,000 $2,034,856,000
Allowance For Doubtful Accounts Receivable $-11,352,000 $-75,598,000 $-69,117,000 $-65,375,000
Gross Accounts Receivable $1,219,038,000 $2,341,409,000 $2,450,046,000 $2,100,231,000
Cash Cash Equivalents And Short Term Investments $3,091,744,000 $1,589,608,000 $1,533,806,000 $1,433,175,000
Cash And Cash Equivalents $3,091,744,000 $1,589,608,000 $1,533,806,000 $1,433,175,000
Other Intangible Assets - $5,574,000 $7,028,000 $6,392,000
Debt
Total Debt $3,053,696,000 $7,026,460,000 $7,196,053,000 $6,955,287,000
Long Term Debt And Capital Lease Obligation $1,719,037,000 $4,516,085,000 $5,042,434,000 $4,483,829,000
Long Term Debt $1,649,612,000 $4,468,665,000 $4,990,586,000 $4,457,052,000
Current Debt And Capital Lease Obligation $1,334,659,000 $2,510,375,000 $2,153,619,000 $2,471,458,000
Current Debt $1,317,405,000 $2,491,717,000 $2,134,934,000 $2,455,250,000
Other Current Borrowings $819,629,000 $1,851,513,000 $1,255,999,000 $1,684,782,000
Net Debt - $5,370,774,000 $5,591,714,000 $5,479,127,000
Liabilities
Total Liabilities Net Minority Interest $4,887,965,000 $8,723,079,000 $8,888,259,000 $8,585,668,000
Total Non Current Liabilities Net Minority Interest $2,229,271,000 $5,165,585,000 $5,503,995,000 $5,051,761,000
Other Non Current Liabilities $451,593,000 $578,737,000 $368,275,000 $470,449,000
Non Current Deferred Liabilities $5,506,000 $16,889,000 $33,514,000 $29,528,000
Non Current Deferred Taxes Liabilities $5,506,000 $16,889,000 $33,514,000 $29,528,000
Current Liabilities $2,658,694,000 $3,557,494,000 $3,384,264,000 $3,533,907,000
Other Current Liabilities $286,589,000 $173,410,000 $266,115,000 $105,732,000
Current Deferred Liabilities $34,722,000 $23,083,000 $23,357,000 $17,615,000
Payables And Accrued Expenses $1,002,724,000 $850,626,000 $941,173,000 $939,102,000
Interest Payable $84,620,000 $85,919,000 $84,313,000 $55,670,000
Payables $420,697,000 $318,747,000 $387,381,000 $429,732,000
Total Tax Payable $31,460,000 $20,029,000 $38,219,000 $51,730,000
Accounts Payable $389,237,000 $298,718,000 $349,162,000 $378,002,000
Equity
Common Stock Equity $3,140,668,000 $3,166,047,000 $3,252,808,000 $2,903,519,000
Total Equity Gross Minority Interest $3,156,850,000 $3,158,500,000 $3,252,295,000 $2,906,808,000
Stockholders Equity $3,140,668,000 $3,166,047,000 $3,252,808,000 $2,903,519,000
Gains Losses Not Affecting Retained Earnings $-257,137,000 $-332,706,000 $-304,962,000 $-341,929,000
Other Equity Adjustments $-257,137,000 $-332,706,000 $-304,962,000 $-341,929,000
Retained Earnings $3,717,408,000 $3,465,058,000 $3,100,925,000 $2,490,649,000
Other
Treasury Shares Number $60,921,303 $47,703,807 $34,906,631 $24,537,580
Ordinary Shares Number $111,659,337 $124,278,925 $136,312,009 $145,862,632
Share Issued $172,580,640 $171,982,732 $171,218,640 $170,400,212
Tangible Book Value $3,076,755,000 $3,104,392,000 $3,183,084,000 $2,835,037,000
Invested Capital $6,107,685,000 $10,126,429,000 $10,378,328,000 $9,815,821,000
Working Capital $2,928,255,000 $1,439,143,000 $1,779,465,000 $1,216,746,000
Capital Lease Obligations $86,679,000 $66,078,000 $70,533,000 $42,985,000
Total Capitalization $4,790,280,000 $7,634,712,000 $8,243,394,000 $7,360,571,000
Minority Interest $16,182,000 $-7,547,000 $-513,000 $3,289,000
Treasury Stock $2,111,504,000 $1,760,548,000 $1,297,302,000 $935,064,000
Additional Paid In Capital $1,790,175,000 $1,792,523,000 $1,752,435,000 $1,688,159,000
Capital Stock $1,726,000 $1,720,000 $1,712,000 $1,704,000
Common Stock $1,726,000 $1,720,000 $1,712,000 $1,704,000
Preferred Stock $0 $0 $0 $0
Employee Benefits $53,135,000 $53,874,000 $59,772,000 $67,955,000
Non Current Pension And Other Postretirement Benefit Plans $53,135,000 $53,874,000 $59,772,000 $67,955,000
Long Term Capital Lease Obligation $69,425,000 $47,420,000 $51,848,000 $26,777,000
Current Deferred Revenue $34,722,000 $23,083,000 $23,357,000 $17,615,000
Current Capital Lease Obligation $17,254,000 $18,658,000 $18,685,000 $16,208,000
Commercial Paper $497,776,000 $640,204,000 $878,935,000 $770,468,000
Current Accrued Expenses $582,027,000 $531,879,000 $553,792,000 $509,370,000
Defined Pension Benefit $546,303,000 $440,825,000 $413,107,000 $320,133,000
Goodwill $63,913,000 $61,655,000 $62,696,000 $62,090,000
Net PPE $832,766,000 $820,925,000 $801,374,000 $733,817,000
Accumulated Depreciation $-2,168,443,000 $-2,139,566,000 $-2,223,101,000 $-2,195,062,000
Gross PPE $3,001,209,000 $2,960,491,000 $3,024,475,000 $2,928,879,000
Construction In Progress $143,772,000 $246,933,000 $243,010,000 $189,492,000
Other Properties $82,542,000 $63,853,000 $69,650,000 $43,931,000
Machinery Furniture Equipment $2,226,443,000 $2,130,675,000 $2,213,661,000 $2,212,237,000
Buildings And Improvements $480,647,000 $450,890,000 $431,215,000 $411,859,000
Land And Improvements $67,805,000 $68,140,000 $66,939,000 $71,360,000
Properties $0 $0 $0 $0
Inventories Adjustments Allowances $-139,564,000 $-130,059,000 $-125,078,000 $-116,500,000
Finished Goods $434,044,000 $411,442,000 $514,964,000 $549,041,000
Raw Materials $436,418,000 $464,410,000 $540,065,000 $518,419,000
Current Provisions - - - -
Fetched: 2026-06-22
Cash Flow Statement (Annual)
Metric 2025-12-31 2024-12-31 2023-12-31 2022-12-31
Free Cash Flow
Free Cash Flow $415,243,000 $867,270,000 $547,483,000 $396,792,000
Operating Activities
Operating Cash Flow $568,922,000 $1,063,833,000 $754,887,000 $548,461,000
Cash Flow From Continuing Operating Activities $568,922,000 $1,063,833,000 $754,887,000 $548,461,000
Operating Gains Losses $-10,432,000 $-54,008,000 $-67,624,000 $-21,891,000
Investing Activities
Capital Expenditure $-153,679,000 $-196,563,000 $-207,404,000 $-151,669,000
Investing Cash Flow $3,778,775,000 $-383,330,000 $-512,304,000 $-773,011,000
Cash Flow From Continuing Investing Activities $3,778,775,000 $-383,330,000 $-512,304,000 $-773,011,000
Net Other Investing Changes $3,932,454,000 $-186,767,000 $-304,900,000 $-621,342,000
Capital Expenditure Reported $-153,679,000 $-196,563,000 $-207,404,000 $-151,669,000
Financing Activities
Repurchase Of Capital Stock $-843,270,000 $-459,829,000 $-363,987,000 $-338,627,000
Financing Cash Flow $-3,010,300,000 $-572,315,000 $-174,646,000 $-201,967,000
Cash Flow From Continuing Financing Activities $-3,010,300,000 $-572,315,000 $-174,646,000 $-201,967,000
Net Other Financing Charges $31,102,000 $102,130,000 $131,801,000 $138,688,000
Cash Dividends Paid $-86,388,000 $-91,224,000 $-96,310,000 $-93,180,000
Common Stock Dividend Paid $-86,388,000 $-91,224,000 $-96,310,000 $-93,180,000
Net Common Stock Issuance $-843,270,000 $-459,829,000 $-363,987,000 $-338,627,000
Other
Repayment Of Debt $-3,859,635,000 $-2,234,445,000 $-2,487,576,000 $-2,695,782,000
Issuance Of Debt $1,747,891,000 $2,111,053,000 $2,641,426,000 $2,786,934,000
Interest Paid Supplemental Data $330,823,000 $358,996,000 $290,467,000 $231,651,000
Income Tax Paid Supplemental Data $39,358,000 $111,117,000 $237,658,000 $244,374,000
End Cash Position $3,091,744,000 $1,740,854,000 $1,648,811,000 $1,579,177,000
Beginning Cash Position $1,740,854,000 $1,648,811,000 $1,579,177,000 $2,025,219,000
Effect Of Exchange Rate Changes $13,493,000 $-16,145,000 $1,697,000 $-19,525,000
Changes In Cash $1,337,397,000 $108,188,000 $67,937,000 $-426,517,000
Common Stock Payments $-843,270,000 $-459,829,000 $-363,987,000 $-338,627,000
Net Issuance Payments Of Debt $-2,111,744,000 $-123,392,000 $153,850,000 $91,152,000
Net Short Term Debt Issuance $-658,126,000 $-25,431,000 $-87,795,000 $161,336,000
Short Term Debt Payments $-813,126,000 $-495,417,000 $-237,370,000 $-302,922,000
Short Term Debt Issuance $155,000,000 $469,986,000 $149,575,000 $464,258,000
Net Long Term Debt Issuance $-1,453,618,000 $-97,961,000 $241,645,000 $-70,184,000
Long Term Debt Payments $-3,046,509,000 $-1,739,028,000 $-2,250,206,000 $-2,392,860,000
Long Term Debt Issuance $1,592,891,000 $1,641,067,000 $2,491,851,000 $2,322,676,000
Change In Working Capital $255,017,000 $98,455,000 $24,319,000 $-388,403,000
Change In Other Current Assets $5,452,000 $-30,532,000 $-13,726,000 $-56,765,000
Change In Payables And Accrued Expense $125,556,000 $-55,436,000 $28,570,000 $4,503,000
Change In Inventory $47,577,000 $164,609,000 $21,257,000 $-254,170,000
Change In Receivables $76,432,000 $19,814,000 $-11,782,000 $-81,971,000
Changes In Account Receivables $32,646,000 $19,778,000 $-11,443,000 $-82,385,000
Other Non Cash Items $-101,688,000 $143,584,000 $-334,966,000 $-115,951,000
Stock Based Compensation $31,749,000 $49,005,000 $82,901,000 $54,353,000
Provisionand Write Offof Assets $-191,392,000 $247,225,000 $227,158,000 $145,133,000
Deferred Tax $84,143,000 $-26,276,000 $-30,059,000 $-15,936,000
Deferred Income Tax $84,143,000 $-26,276,000 $-30,059,000 $-15,936,000
Depreciation Amortization Depletion $172,371,000 $160,673,000 $158,112,000 $151,942,000
Depreciation And Amortization $172,371,000 $160,673,000 $158,112,000 $151,942,000
Pension And Employee Benefit Expense $-55,195,000 $-54,008,000 $-67,624,000 $-21,891,000
Gain Loss On Investment Securities $-27,867,000 - - -
Net Income From Continuing Operations $329,154,000 $445,175,000 $695,046,000 $739,214,000
Fetched: 2026-06-22