MAX
MediaAlpha, Inc.
Price Chart
Latest Quote
$10.76
+0.41 (+3.96%)
Current Price
| Previous Close | $10.35 |
| Open | $10.41 |
| Day High | $10.80 |
| Day Low | $10.36 |
| Volume | 532,918 |
Stock Information
| Shares Outstanding | 54.06M |
| Total Debt | $163.50M |
| Cash Equivalents | $26.05M |
| Revenue | $1.16B |
| Net Income | $39.04M |
| Sector | Communication Services |
| Industry | Internet Content & Information |
| Market Cap | $581.71M |
| P/E Ratio | 16.81 |
| EPS (TTM) | $0.64 |
| Exchange | NYQ |
đ Comprehensive Analysis
Company Data
| Enterprise Value | $688.15M |
| Sales | $1.16B |
| Income | $39.04M |
| Book/sh | $0.04 |
| Cash/sh | $0.48 |
| Employees | 147 |
Financial Ratios
| Quick Ratio | 1.41 |
| Current Ratio | 1.46 |
Returns & Margins
| ROA | 16.43% |
| Gross Margin | 14.89% |
| Operating Margin | 7.22% |
| Profit Margin | 3.37% |
Ownership
| Insider Ownership | 43.52% |
| Institutional Ownership | 58.05% |
| Insider & Institutional transactions data not available | |
Valuation Ratios
| Forward P/E | 6.45 |
| P/S | 0.50 |
| P/B | 307.43 |
Analyst Data
| Recommendation | buy |
| Target Price | $13.43 |
Technical Indicators
| SMA20 | $9.44 |
| SMA50 | $9.25 |
| SMA200 | $10.67 |
| RSI | 91.86 |
| ATR | 0.5574 |
| Shares Float | 31.15M |
| Short Float | 10.57% |
| Short Ratio | 4.95 |
| Volatility | 1.16 |
| Rel Volume | 1.02 |
Performance History
| Week | +7.71% |
| Month | +26.74% |
| Quarter | +13.62% |
| 6 Months | -15.94% |
| YTD | -9.96% |
| Year | -0.74% |
| 3 Years | +12.55% |
| 5 Years | -73.93% |
| 10 Years | -66.23% |
Stock Score:
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Recent Price History
| Date | Close | Volume |
|---|---|---|
| 2026-06-24 | $10.76 | 605,900 |
| 2026-06-23 | $10.35 | 711,000 |
| 2026-06-22 | $10.18 | 875,100 |
| 2026-06-18 | $10.13 | 575,200 |
| 2026-06-17 | $10.02 | 601,100 |
| 2026-06-16 | $9.99 | 516,200 |
| 2026-06-15 | $9.84 | 797,200 |
| 2026-06-12 | $9.45 | 442,300 |
| 2026-06-11 | $9.35 | 450,600 |
| 2026-06-10 | $9.59 | 1,008,400 |
| 2026-06-09 | $9.31 | 716,600 |
| 2026-06-08 | $9.17 | 688,000 |
| 2026-06-05 | $9.07 | 703,100 |
| 2026-06-04 | $8.65 | 323,400 |
| 2026-06-03 | $8.29 | 451,100 |
| 2026-06-02 | $8.88 | 416,900 |
| 2026-06-01 | $9.35 | 602,600 |
| 2026-05-29 | $8.90 | 580,400 |
| 2026-05-28 | $8.89 | 483,400 |
| 2026-05-27 | $8.64 | 309,900 |
| 2026-05-26 | $8.61 | 437,300 |
About MediaAlpha, Inc.
MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. Its technology platform offers end customer acquisition for insurance carriers, agents, distributors, and other clients in a range of verticals, including property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California.
đ° Latest News
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StockStory âĸ 2026-06-04T02:07:33Z
1 Small-Cap Stock to Keep an Eye On and 2 We Find Risky
StockStory âĸ 2026-05-25T11:23:51Z
Q1 Earnings Highlights: MediaAlpha (NYSE:MAX) Vs The Rest Of The Advertising & Marketing Services Stocks
StockStory âĸ 2026-05-23T00:52:55Z
Is the Options Market Predicting a Spike in MediaAlpha Stock?
Zacks âĸ 2026-05-20T16:30:00Z
2 Cash-Producing Stocks with Solid Fundamentals and 1 We Turn Down
StockStory âĸ 2026-05-12T09:24:55Z
MediaAlpha's (NYSE:MAX) Solid Earnings Are Supported By Other Strong Factors
Simply Wall St. âĸ 2026-05-07T10:20:55Z
Period:
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Income Statement (Annual)
| Metric | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 |
|---|---|---|---|---|
| Revenue | ||||
| Reconciled Cost Of Revenue | $946,057,000 | $721,131,000 | $321,437,000 | $389,013,000 |
| Cost Of Revenue | $946,057,000 | $721,131,000 | $321,437,000 | $389,013,000 |
| Total Revenue | $1,113,600,000 | $864,704,000 | $388,149,000 | $459,072,000 |
| Operating Revenue | $1,110,434,000 | $856,102,000 | $374,796,000 | $438,469,000 |
| Expenses | ||||
| Interest Expense | $11,243,000 | $14,351,000 | $15,315,000 | $9,245,000 |
| Total Expenses | $1,078,064,000 | $821,979,000 | $428,073,000 | $494,462,000 |
| Other Income Expense | $-135,354,000 | $-4,872,000 | $-1,779,000 | $75,094,000 |
| Other Non Operating Income Expenses | $-121,938,000 | $-4,872,000 | $-1,779,000 | $75,094,000 |
| Net Non Operating Interest Income Expense | $-11,243,000 | $-14,351,000 | $-15,315,000 | $-9,245,000 |
| Interest Expense Non Operating | $11,243,000 | $14,351,000 | $15,315,000 | $9,245,000 |
| Operating Expense | $132,007,000 | $100,848,000 | $106,636,000 | $105,449,000 |
| Selling And Marketing Expense | $21,055,000 | $24,725,000 | $25,432,000 | $28,816,000 |
| General And Administrative Expense | $89,556,000 | $56,359,000 | $62,746,000 | $55,556,000 |
| Income & Earnings | ||||
| Net Income From Continuing Operation Net Minority Interest | $25,623,000 | $16,629,000 | $-40,420,000 | $-57,666,000 |
| Net Interest Income | $-11,243,000 | $-14,351,000 | $-15,315,000 | $-9,245,000 |
| Normalized Income | $36,221,640 | $16,629,000 | $-40,420,000 | $-57,666,000 |
| Net Income From Continuing And Discontinued Operation | $25,623,000 | $16,629,000 | $-40,420,000 | $-57,666,000 |
| Total Operating Income As Reported | $22,120,000 | $42,725,000 | $-39,924,000 | $-35,390,000 |
| Net Income Common Stockholders | $25,623,000 | $16,629,000 | $-40,420,000 | $-57,666,000 |
| Net Income | $25,623,000 | $16,629,000 | $-40,420,000 | $-57,666,000 |
| Net Income Including Noncontrolling Interests | $26,761,000 | $22,118,000 | $-56,555,000 | $-72,446,000 |
| Net Income Continuous Operations | $26,761,000 | $22,118,000 | $-56,555,000 | $-72,446,000 |
| Pretax Income | $-111,061,000 | $23,502,000 | $-57,018,000 | $30,459,000 |
| Special Income Charges | $-13,416,000 | $0 | $0 | - |
| Operating Income | $35,536,000 | $42,725,000 | $-39,924,000 | $-35,390,000 |
| Gross Profit | $167,543,000 | $143,573,000 | $66,712,000 | $70,059,000 |
| Average Dilution Earnings | - | - | - | - |
| Per Share | ||||
| Diluted EPS | $0.39 | $0.31 | $-0.89 | $-1.37 |
| Basic EPS | $0.46 | $0.31 | $-0.89 | $-1.37 |
| Other | ||||
| Tax Effect Of Unusual Items | $-2,817,360 | $0 | $0 | $0 |
| Tax Rate For Calcs | $0 | $0 | $0 | $0 |
| Normalized EBITDA (Bullshit earnings) | $-83,150,000 | $44,535,000 | $-34,433,000 | $45,851,000 |
| Total Unusual Items | $-13,416,000 | $0 | $0 | - |
| Total Unusual Items Excluding Goodwill | $-13,416,000 | $0 | $0 | - |
| Reconciled Depreciation | $3,252,000 | $6,682,000 | $7,270,000 | $6,147,000 |
| EBITDA (Bullshit earnings) | $-96,566,000 | $44,535,000 | $-34,433,000 | $45,851,000 |
| EBIT | $-99,818,000 | $37,853,000 | $-41,703,000 | $39,704,000 |
| Diluted Average Shares | $66,786,155 | $53,043,576 | $45,573,416 | $41,944,874 |
| Basic Average Shares | $56,244,357 | $53,043,576 | $45,573,416 | $41,944,874 |
| Diluted NI Availto Com Stockholders | $25,623,000 | $16,629,000 | $-40,420,000 | $-57,666,000 |
| Minority Interests | $-1,138,000 | $-5,489,000 | $16,135,000 | $14,780,000 |
| Tax Provision | $-137,822,000 | $1,384,000 | $-463,000 | $102,905,000 |
| Impairment Of Capital Assets | $13,416,000 | $0 | $0 | - |
| Research And Development | $21,396,000 | $19,764,000 | $18,458,000 | $21,077,000 |
| Selling General And Administration | $110,611,000 | $81,084,000 | $88,178,000 | $84,372,000 |
| Other Gand A | $89,556,000 | $56,359,000 | $62,746,000 | $55,556,000 |
| Otherunder Preferred Stock Dividend | - | - | - | $0 |
Fetched: 2026-06-21
Balance Sheet (Annual)
| Metric | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 |
|---|---|---|---|---|
| Assets | ||||
| Net Tangible Assets | $-47,169,000 | $-65,346,000 | $-84,048,000 | $-96,664,000 |
| Total Assets | $383,831,000 | $262,447,000 | $153,925,000 | $170,081,000 |
| Total Non Current Assets | $209,459,000 | $72,538,000 | $79,352,000 | $89,661,000 |
| Other Non Current Assets | $8,396,000 | $4,814,000 | $5,598,000 | $8,990,000 |
| Non Current Deferred Assets | $149,734,000 | $0 | - | $0 |
| Non Current Deferred Taxes Assets | $149,734,000 | $0 | - | $0 |
| Goodwill And Other Intangible Assets | $51,329,000 | $67,724,000 | $73,754,000 | $80,671,000 |
| Other Intangible Assets | $3,590,000 | $19,985,000 | $26,015,000 | $32,932,000 |
| Current Assets | $174,372,000 | $189,909,000 | $74,573,000 | $80,420,000 |
| Other Current Assets | $4,477,000 | $3,711,000 | $3,529,000 | $5,880,000 |
| Receivables | $123,019,000 | $142,932,000 | $53,773,000 | $59,998,000 |
| Accounts Receivable | $123,019,000 | $142,932,000 | $53,773,000 | $59,998,000 |
| Allowance For Doubtful Accounts Receivable | $-717,000 | $-1,005,000 | $-537,000 | $-575,000 |
| Gross Accounts Receivable | $123,736,000 | $143,937,000 | $54,310,000 | $60,573,000 |
| Cash Cash Equivalents And Short Term Investments | $46,876,000 | $43,266,000 | $17,271,000 | $14,542,000 |
| Cash And Cash Equivalents | $46,876,000 | $43,266,000 | $17,271,000 | $14,542,000 |
| Prepaid Assets | - | - | $3,529,000 | $5,880,000 |
| Debt | ||||
| Net Debt | $106,533,000 | $119,179,000 | $157,028,000 | $168,528,000 |
| Total Debt | $153,409,000 | $162,445,000 | $174,299,000 | $183,070,000 |
| Long Term Debt And Capital Lease Obligation | $131,602,000 | $153,596,000 | $162,445,000 | $174,300,000 |
| Long Term Debt | $131,602,000 | $153,596,000 | $162,445,000 | $174,300,000 |
| Current Debt And Capital Lease Obligation | $21,807,000 | $8,849,000 | $11,854,000 | $8,770,000 |
| Current Debt | $21,807,000 | $8,849,000 | $11,854,000 | $8,770,000 |
| Other Current Borrowings | $21,807,000 | $8,849,000 | $11,854,000 | $8,770,000 |
| Liabilities | ||||
| Total Liabilities Net Minority Interest | $413,025,000 | $308,679,000 | $248,350,000 | $256,165,000 |
| Total Non Current Liabilities Net Minority Interest | $265,378,000 | $175,725,000 | $168,629,000 | $179,273,000 |
| Other Non Current Liabilities | $9,564,000 | $15,123,000 | $6,184,000 | $4,973,000 |
| Tradeand Other Payables Non Current | $124,212,000 | $7,006,000 | $0 | $0 |
| Current Liabilities | $147,647,000 | $132,954,000 | $79,721,000 | $76,892,000 |
| Payables And Accrued Expenses | $125,840,000 | $124,105,000 | $67,867,000 | $68,122,000 |
| Payables | $91,094,000 | $105,563,000 | $56,279,000 | $53,992,000 |
| Accounts Payable | $91,094,000 | $105,563,000 | $56,279,000 | $53,992,000 |
| Equity | ||||
| Common Stock Equity | $4,160,000 | $2,378,000 | $-10,294,000 | $-15,993,000 |
| Total Equity Gross Minority Interest | $-29,194,000 | $-46,232,000 | $-94,425,000 | $-86,084,000 |
| Stockholders Equity | $4,160,000 | $2,378,000 | $-10,294,000 | $-15,993,000 |
| Retained Earnings | $-480,310,000 | $-505,933,000 | $-522,562,000 | $-482,142,000 |
| Other | ||||
| Ordinary Shares Number | $56,207,408 | $55,456,104 | $47,360,454 | $43,700,000 |
| Share Issued | $56,207,408 | $55,456,104 | $47,360,454 | $43,700,000 |
| Tangible Book Value | $-47,169,000 | $-65,346,000 | $-84,048,000 | $-96,664,000 |
| Invested Capital | $157,569,000 | $164,823,000 | $164,005,000 | $167,077,000 |
| Working Capital | $26,725,000 | $56,955,000 | $-5,148,000 | $3,528,000 |
| Total Capitalization | $135,762,000 | $155,974,000 | $152,151,000 | $158,307,000 |
| Minority Interest | $-33,354,000 | $-48,610,000 | $-84,131,000 | $-70,091,000 |
| Additional Paid In Capital | $483,825,000 | $507,640,000 | $511,613,000 | $465,523,000 |
| Capital Stock | $645,000 | $671,000 | $655,000 | $626,000 |
| Common Stock | $645,000 | $671,000 | $655,000 | $626,000 |
| Preferred Stock | $0 | $0 | $0 | $0 |
| Current Accrued Expenses | $34,746,000 | $18,542,000 | $11,588,000 | $14,130,000 |
| Goodwill | $47,739,000 | $47,739,000 | $47,739,000 | $47,739,000 |
| Treasury Shares Number | - | - | $0 | - |
Fetched: 2026-06-21
Cash Flow Statement (Annual)
| Metric | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 |
|---|---|---|---|---|
| Free Cash Flow | ||||
| Free Cash Flow | $65,258,000 | $45,218,000 | $20,158,000 | $28,176,000 |
| Operating Activities | ||||
| Operating Cash Flow | $65,598,000 | $45,872,000 | $20,231,000 | $28,274,000 |
| Cash Flow From Continuing Operating Activities | $65,598,000 | $45,872,000 | $20,231,000 | $28,274,000 |
| Investing Activities | ||||
| Capital Expenditure | $-340,000 | $-654,000 | $-73,000 | $-98,000 |
| Investing Cash Flow | $-340,000 | $-654,000 | $-73,000 | $-49,775,000 |
| Cash Flow From Continuing Investing Activities | $-340,000 | $-654,000 | $-73,000 | $-49,775,000 |
| Financing Activities | ||||
| Repurchase Of Capital Stock | $-47,269,000 | $0 | $0 | $-5,008,000 |
| Financing Cash Flow | $-61,648,000 | $-19,223,000 | $-17,429,000 | $-14,521,000 |
| Cash Flow From Continuing Financing Activities | $-61,648,000 | $-19,223,000 | $-17,429,000 | $-14,521,000 |
| Net Other Financing Charges | $-3,629,000 | $-5,454,000 | $-5,079,000 | $-2,879,000 |
| Cash Dividends Paid | $-1,250,000 | $-1,222,000 | $-2,850,000 | $-2,134,000 |
| Common Stock Dividend Paid | $-1,250,000 | $-1,222,000 | $-2,850,000 | $-2,134,000 |
| Net Common Stock Issuance | $-47,269,000 | $0 | $0 | $-5,008,000 |
| Issuance Of Capital Stock | - | - | - | $0 |
| Common Stock Issuance | - | - | - | $0 |
| Other | ||||
| Repayment Of Debt | $-9,500,000 | $-12,547,000 | $-9,500,000 | $-29,500,000 |
| Interest Paid Supplemental Data | $10,788,000 | $13,940,000 | $13,773,000 | $7,065,000 |
| Income Tax Paid Supplemental Data | $1,014,000 | $228,000 | - | - |
| End Cash Position | $46,876,000 | $43,266,000 | $17,271,000 | $14,542,000 |
| Beginning Cash Position | $43,266,000 | $17,271,000 | $14,542,000 | $50,564,000 |
| Changes In Cash | $3,610,000 | $25,995,000 | $2,729,000 | $-36,022,000 |
| Common Stock Payments | $-47,269,000 | $0 | $0 | $-5,008,000 |
| Net Issuance Payments Of Debt | $-9,500,000 | $-12,547,000 | $-9,500,000 | $-4,500,000 |
| Net Long Term Debt Issuance | $-9,500,000 | $-12,547,000 | $-9,500,000 | $-4,500,000 |
| Long Term Debt Payments | $-9,500,000 | $-12,547,000 | $-9,500,000 | $-29,500,000 |
| Net Intangibles Purchase And Sale | $0 | $-400,000 | $0 | $0 |
| Purchase Of Intangibles | $0 | $-400,000 | $0 | $0 |
| Net PPE Purchase And Sale | $-340,000 | $-254,000 | $-73,000 | $-98,000 |
| Purchase Of PPE | $-340,000 | $-254,000 | $-73,000 | $-98,000 |
| Change In Working Capital | $5,224,000 | $-26,072,000 | $13,290,000 | $13,969,000 |
| Change In Other Current Assets | $-3,915,000 | $500,000 | $500,000 | $417,000 |
| Change In Payables And Accrued Expense | $-10,275,000 | $63,328,000 | $4,283,000 | $-8,290,000 |
| Change In Accrued Expense | $4,194,000 | $14,044,000 | $1,996,000 | $-494,000 |
| Change In Payable | $-14,469,000 | $49,284,000 | $2,287,000 | $-7,796,000 |
| Change In Account Payable | $-14,469,000 | $49,284,000 | $2,287,000 | $-7,796,000 |
| Change In Prepaid Assets | $-672,000 | $-244,000 | $2,287,000 | $4,507,000 |
| Change In Receivables | $20,086,000 | $-89,656,000 | $6,220,000 | $17,335,000 |
| Changes In Account Receivables | $20,086,000 | $-89,656,000 | $6,220,000 | $17,335,000 |
| Other Non Cash Items | $125,681,000 | $8,564,000 | $1,494,000 | $-89,254,000 |
| Stock Based Compensation | $30,331,000 | $34,083,000 | $53,321,000 | $58,472,000 |
| Provisionand Write Offof Assets | $-173,000 | $497,000 | $5,000 | $136,000 |
| Asset Impairment Charge | $13,416,000 | $0 | $1,406,000 | $8,594,000 |
| Deferred Tax | $-138,894,000 | $0 | $0 | $102,656,000 |
| Deferred Income Tax | $-138,894,000 | $0 | $0 | $102,656,000 |
| Depreciation Amortization Depletion | $3,252,000 | $6,682,000 | $7,270,000 | $6,147,000 |
| Depreciation And Amortization | $3,252,000 | $6,682,000 | $7,270,000 | $6,147,000 |
| Amortization Cash Flow | $2,979,000 | $6,430,000 | $6,917,000 | $5,755,000 |
| Amortization Of Intangibles | $2,979,000 | $6,430,000 | $6,917,000 | $5,755,000 |
| Depreciation | $273,000 | $252,000 | $353,000 | $392,000 |
| Net Income From Continuing Operations | $26,761,000 | $22,118,000 | $-56,555,000 | $-72,446,000 |
| Issuance Of Debt | - | $0 | $0 | $25,000,000 |
| Long Term Debt Issuance | - | $0 | $0 | $25,000,000 |
| Net Business Purchase And Sale | - | $0 | $0 | $-49,677,000 |
| Purchase Of Business | - | $0 | $0 | $-49,677,000 |
| Net Short Term Debt Issuance | - | - | $0 | $5,000,000 |
| Short Term Debt Payments | - | - | $0 | $-20,000,000 |
| Short Term Debt Issuance | - | - | $0 | $25,000,000 |
| Net Investment Purchase And Sale | - | - | - | $0 |
| Purchase Of Investment | - | - | - | $0 |
Fetched: 2026-06-21